hi! i’m m.e. gray.

Experienced digital content creator and strategist with a passion for producing engaging content that sticks.

a little about me

Name: M.E. (sounds like “Emmy,” short for Mary Elayne)

Pronouns: She/her

Based in: Twin Cities, Minnesota

Education: BFA, Florida State University

Obsessed with: Donut, my 20-year-old cat

What I enjoy: Making digital designs dance, optimizing online spaces and spending way too much time color-coordinating spreadsheets.

sample work: social media

U.S. Bank

Anytime Fitness | Self-Esteem Brands

@MSPCAgency

TBSP | General Mills

a few accomplishments

AWARDED BEST USE OF INSTAGRAM | Holiday Hacks, General Mills

Best Use of Instagram for Content Marketing, 2020 Content Marketing Awards

While in the role of executive editor at MSPC Agency, my team and I created and executed a social-forward holiday campaign for tablespoon.com, a recipe site owned by General Mills. This campaign included talent-driven videos, original recipes, email marketing and more, with the goal of strengthening brand awareness and reach on Instagram.

BROKE ORGANIC TRAFFIC RECORDS | Coach. Care. Connect. Self-Esteem Brands

All-time highest organic traffic reached | Anytime Fitness Blog, January 2023

Also at MSPC Agency, client Anytime Fitness saw the greatest number of organic site traffic to their blog, Coach. Care. Connect. My team played an instrumental role in this win, specifically through SEO optimization, new content creation, subject matter expert interviews, social content cross-promotion, original photography and other digital tactics.

GREW ONLINE + SOCIAL FOLLOWING | Curbly.com

After being hired to support video and social needs for the popular home decor blog, I was able to boost Curbly’s Instagram follower count to 11k, up 41% in the first six months.